3 ELEMENTS OF ARGUMENT: how to make your argument persuasive
- Logos(logic)
Facts, statistics, evidence
value: hard to argue against (truth)/authrity
danger of overuse: less personal connection/ boring


- Pathos(appeal to emotion)
value: personal connection; strong response
danger of overuse: lose credibility/ less professional/ too much - turn people off


- Ethos(authority; credibility; character)(fair; honesty; trustworthy)
value: believe you/ unbiased
danger: lose focus of your argument

BALANCE